Monthly Archives: April 2018

Improving workplace productivity

Workplace productivity is important for any and every business to flourish. Employees are like cogs of a wheel – if they don’t perform sufficiently, the wheel will either slow down or stop altogether. In business terms, things will take a downward spiral.

Workplace productivity is the sweet spot a lot of employers don’t manage to hit. When this happens, figures like these in reports pop up: disengaged employees cause a loss of productivity translates to costing the US $450 -$550 billion each year.

Those employers who do find the secret of workplace productivity the results are astounding. For example, employers who increase employee engagement investments by even 10% witnessed an increase in profits by $2400 per employee. That was one of the 6 Eye-Opening Employee Engagement Statistics.

Are you sufficiently motivated to work on your employee productivity? Here is how you can:

Do not micromanage

It can be tough to draw the line between overseeing your workers and controlling each and every move of theirs. When the line is crossed, an unhealthy and abnormal workplace dynamic is set up. Employees become overly dependent on employers. Expecting a spoon feeding, workers stop making their own decisions.

While it is important that all the big decisions go through an approval, you need to give employees space and work on their own without breathing down their neck.

Set up a reward based system

Mothers do it, teachers do it, there’s no reason employers shouldn’t do it. Set up a reward based system for your employees to give them the incentive to work harder. It is a primal, evolutionary trait humans have: if a stimulus fires up the neuropathways associated with the reward system, chances are they will seek it again and again.

Provide tools

Sometimes the reasons behind a deficiency in productivity are not as simple as a lack of incentives. Maybe the employee is trying hard, but still not able to produce results. There are many obstacles and time wasters in the way. For example, according to Centre for Creative Leadership, 96% of workers agree unnecessary emails waste their time.

Sit with your employees, have weekly or monthly scheduled meeting to discuss ideas and ways for better output. Provide tools for productivity like time management and monitoring software and apps. Many of these are tailored especially for both small and medium-sized businesses that target the common pain points associated with productivity. In fact, we found this list of 7 tools that we think are worth investing in for a better work rate.

Stress is the ultimate enemy

Stress is the biggest workplace health concern; something employers and employees, alike, agree on. In fact, 30% of employees are very stressed. So much so that it is interrupting with their normal workplace functioning and focus, according to Bank of America.

Work on ways to relieve stress from the workplace; happy workers equal to a happy bottom line.

Local SEO and why businesses need it

SEO is a traditionally important tool used for search engine visibility. It has been long used in combination with other forms of digital marketing to keep up with this continuous race of visibility.

Local SEO is different than SEO and cannot be used interchangeably with it. In fact, local SEO aims at increasing visibility locally by offering a very specific, location-based optimization. This precisely aimed approach lets customers view your business when they want to, on their terms. In contrast, SEO is less precise and less restrictive of the audience it targets.

Local SEO has a host of benefits for small and big businesses alike. Here are a few that will compel you to list your business on Google ASAP:

  1. It is the new yellow pages

Read this figure from Bright Local: 83% of consumers rely on the internet to find a local business. Just as in the yellow pages people rarely ever read to the bottom of the list, with internet searches too people rarely ever go past the first page – let alone second. It is imperative that your business must appear in one of the top search results.

This visibility can, of course, be achieved through local SEO.

  1. Better lead conversion

The beauty of local SEO is your business appears to people when they need it. Every marketer knows this is an excellent window of opportunity for lead conversion because the consumer is most receptive. In fact, read this: 72% of consumers regard to search engine results as their first choice for obtaining information on local sellers.

With a purchase already in mind, if a person manages to find your business ranked top, your chances getting a click and consequent lead conversion will improve substantially.

  1. Consumers prefer local merchants

You, as a local business have the upper hand here. There are some items that have to be purchased locally because they are perishable and it just doesn’t make sense to order groceries or flowers from another city, does it? This preference of local items is not just limited to perishable items, actually. Even with other types of products, local merchants are preferred.

  1. Consumers trust online reviews greatly

This aforementioned trust in online reviews if put into numbers, is 88% of consumers, according to another one of Bright Local’s surveys.

One of the key steps involves in optimizing your business locally is customer reviews. The more positive reviews and stars you have, the better your ranking. Consumer reviews are the new word of mouth in this case.

When you combine the above number and this knowledge about the importance of word of mouth, the conclusion is clear and resounding. Your business needs to execute local SEO in order to target the behemoth of local consumers.



Boosting your sales with social media

When surveyed, 78% of consumers said social media has at least some influence on their purchase decisions. This survey accompanied with the number of social media users – 2.46 billion by the way – indicates what we knew already: social media is crucial in boosting sales.

The next step is to employ this platform to boost sales.


  • Video marketing

Users spend a lot of time watching videos; it is their preferred medium. Think about it: one-third of all activity online is watching videos. No wonder so many marketing professionals (51%) name video the most ROI generating content.

For a couple of years now, we have known the power and reach of this form of visual content. Many marketers have already employed this opportunity to get positive returns by creating useful, engaging, and fun content. The result is skyrocketing returns.


  • In-channel shopping

As more and more people get influenced by the social media in their purchasing decisions, it becomes easier to convert these leads into solid ones. The integration of in-channel purchases lets people shop without switching apps. Many of the popular social media platforms and websites like Pinterest already have these aforementioned integrations. Consequently, social media is ever increasing in its importance as an e-commerce medium


  • Mobile phones

For quite a while now mobile phones haven’t been about just texting and calling. For many, this device is the main access point to social media. People are not just accessing social media through phones, but they are more receptive to sharing when using this medium.
Considering this, a social advertising campaign dedicated to mobile phones only or at least compatible with a mobile phone is certainly one thing to work on.


  • Influencer marketing

Amongst many other new things, online social interaction has given rise to influencers. These are non-celebrity, regular people who have a following up to thousands. Hiring these people to endorse a brand amongst their small clan of followers has given rise to a different type of marketing: social influencer marketing. YouTube stars, famous bloggers, popular pet profiles – all these internet celebrities have only one thing in common. An impressive grasp of how to communicate with people and a massive fan following that eagerly listens to what they have to say.

There are many influencer marketing companies who help businesses achieve these goals. If you intend to employ the services of a social influencer for your brand, it is important to first consult an influencer marketing agency. They are most equipped with various tools such as influencer search engine and influencer marketing software to guide businesses.


There are many exciting opportunities being presented as new features are added to social mediums with each update. Is your company ready to avail them?